Tuesday, May 29, 2007

Be a Part of a Culinary Challenge

Tasty Travels Runs: Third Annual Recipezaar Invites Everyday Cooks to Join Free Online Cooking Competition Exploring Cuisines of the World

Everyday cooks everywhere are invited to participate in Recipezaar’s Zaar World Tour – a free team-based competition that virtually explores recipes and culinary insights around the globe, all from the comfort of a kitchen at home. Designed as a fun way to meet other online cooks and try new culinary creations, the six-week tour kicks off May 24 and goes through July 9, with the winning team to receive $1000 toward a charity of its choice. Sign-ups begin today and a video sneak peak is available now at Recipezaar.com/sitenews.

This marks the third year for the Zaar World Tour, which was invented and organized by Recipezaar’s online community itself. A robust resource boasting more than 200,000 recipes, Recipezaar is based completely on user-submitted recipes, and has a community of millions of cooks who frequently interact similar to other social networking sites. From culinary contests, to cook-a-thons honoring other members, recipes exchanges, and special cooking community days, Recipezaar is a unique online cooking destinations where the community is at the heart of the site.

"Recipezaar has a huge community of cooks, and we are always amazed by the ways they invent to interact, learn from each other, explore the site, and try new cooking styles and techniques," said Recipezaar Community Director Kathy DesRosiers. "Community-driven content and activities are a growing Internet trend, as people are looking for new ways to use technology to better connect, share their knowledge, and celebrate common interests. Everyday cooks on Recipezaar are fully embracing this, and we’ve built up a strong sense of community where people can have fun sharing their cooking adventures with each other."

The Zaar World Tour works as follows:
. Participants sign up by visiting Recipezaar.com/sitenews for further instructions.
. Each participant is assigned to a team of roughly 10 people, as created by the tour moderators.
. Tour moderators guide the quest by announcing which regions will be visited – Australia to Britain/Ireland and North Africa to Scandanavia and beyond – then posting cooking challenges through the tour message board.
. When new regions and challenges are announced, participants work with their team to post recipes and cook various dishes from the local cuisine in order to earn points.
. The team with the most points at the end of the tour wins, and collects $1000 for their favorite charity.

Tour moderators anticipate hundreds of cooks will again join the tour this year. For a sneak preview, the 2006 tour cookbook is available online (Zaar World Tour II Cookbook), and includes 140 of the "best of the best" recipes used in the tour, as rated by the community. Visit http://www.recipezaar.com to learn more.

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